How to design email newsletter for better delivery

Hello Emailers,

I have some tips for you today regarding email creatives design or tamplet design which can lead your email to inbox.

Once you have your email list built up then it’s time for looking over how you design your email newsletter because it should be your next step To Improve email deliverability. And when it comes to designing email newsletters for maximum deliverability and preventing email filters, keeping it plain and simple is still the best path to go.

If you want to reach  potential customers email newsletter is the better way, you can spread the word about upcoming projects, news products, promotional offers or other inportant  information.



Here some Ideas how to create newsletter for emailing


1.Make your HTML simple:

Email clients use very basic HTML display engines, so using simple HTML is your best assurance that most email clients will show the template how it should be displayed.


2.mages should be minimum:

Too many images or too heavy images compared to written text in an HTML email can be considered spam. Including more written text and/or reducing the number and size of images will help.


3.Include a Call To Action to turn on images:

Although Gmail has changed how Images are served to users but still maximum Email services providers . Since open rate of emails is monitored by having images switched on. By offering a ‘call to action’ approach for recipients to turn on images. That will help you track open rate more easily. The positive engagement of recipient will also cause to better deliverability rates in the future.


4.Check your spamscore before sending:

It is advised to everyone that they must use very less spam keywords or spam link which prevent emails to be landed inbox or to be delivered. You must check spamscore of your email before sending and if spamscore is high than try to avoid spam keywords like offer,chance,eurprize  etc.


5. Use Less Hyperlinks:

It is advised  that if they are sending image or text only than they should not use much links  with in images or texts. It is seen that most of guys put hyperlink in most text  or in images . that is not a proper way to create a mailer and that kind of mailer can lead you to the failed delivery or to spambox if succeeded. So avoid much hyperlinks .


6.  include a link to the web browser

Always include a link so that recipient can view the email in the web browser. If in case they are having issues reading it their email clients.

These are some important tips to consider while designing an email newsletter to increase the deliverability. If we missed something or you have any questions.  please let us know in the comment section and subscribe our email newsletter for future reads.

7. Always put view Online link with email:

Everyone must put a view online link at the top of the creatives this is a way to get better open rate or click rate . Once you put view online link at the top of the emailer and put your tracking link on that text  . sometimes maybe because of heavy images email is not delivered to inbox . If delivered images are not opened than that link “View Online” will have your tracking link and that will lead your client to your offer landing page.


8. Put Unsubscribe link:

For everytime when you plan to shoot emails do use Unsubscribe link .This way the user who dont like or dont want to recieve emails from you.They can get themselves out of the list and will not create or generate abuses. and your ips will be protected from different kind of listing.



So must follow these Ideas before creating an email campaign and test it twice before sending in bulk

Sandeep Singh Gaharwar

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